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Design Director | Digital Advertising, Product, and Branding
Solution: Needs to upgrade to a premium responsive platform with recognizable unify branding. Each micro sites now can also live under the platform as brand pages, which keep the site very organized and easy to digest. Besides basic site content, we add in new sections include: “My beauty picks”, “Beauty Library”, and “Consultations”.
“My beauty picks” is a personal “news feed” like page, which allows loreal paris to utilize user’s profile to make personal recommendation of products, beauty tips, and product tutorials.
“Beauty Library” allow users to browse all contents such as articles, video tutorials, commercial campaign, etc.
“Consultations” takes users DNA such as Eye, Hair color, and skin tone; use these data to feed back to the beauty picks page and also surface appropriate coupons.
all page will link to PDP, for consumer to shop and read reviews.